AI case study

OriflameE-commerce product search

Rigid queries often returned zero results. AI now detects intent, distinguishing precise reseller lookups from broad consumer browsing.

Published|11 months ago

The story

Context

A global beauty and wellness company operates in over 60 markets with support for more than 50 languages through a hybrid e-commerce and direct-selling model.

Challenge

A legacy Solr-based system used strict query operators that frequently returned zero results, causing high exit rates. The platform could not adapt...

Solution
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Scope & timeline

  • 150% increase in popular search term clicks

Quotes

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The company

Oriflame logo

Oriflame

oriflame.com

Social selling brand for skincare, cosmetics, and wellness products.

IndustryConsumer Products
LocationSchaffhausen, Switzerland
Employees5K-10K
Founded1967

The vendor

Lucidworks logo

Lucidworks

lucidworks.com

AI-powered search and discovery platform for enterprise and commerce.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees251-1K
Founded2007

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