Scripting intents across three markets was an infinite loop. Feeding their knowledge base to generative AI, Melodie launched in weeks.

Multiple staff, one spreadsheet, inconsistent logs. Staff now describe incidents; AI classifies each, improving with every game.

Code grew 7x faster than headcount; hundreds of teams ran identical migrations for months. Agents now author and auto-merge the bulk of PRs.

Most of the field played in silence — raw data, no story. Now AI narrates every shot with leaderboard position and player history.

Answering 'mediums or hards?' once meant pulling an engineer for minutes. Now the whole field's tire feedback surfaces in a chat query.

VFX sequences ate budgets and capped output. AI in post-production now pays for itself—savings fund the next round of productions.