See how AI works
for 86 companies
in entertainment

Context Windows brings together credible AI case studies from the open web, so you can pick and prioritise the use cases that are already working.

Real-world implementations from

Netflix logoN
NetflixContent production
FIFA logoF
FIFAMedia accreditation
UFC logoU
UFCSports analytics
National Football League logoN
National Football LeagueIncident reporting
Spotify logoS
SpotifyCodebase automation
Netflix logoN
NetflixContent production
FIFA logoF
FIFAMedia accreditation
UFC logoU
UFCSports analytics
National Football League logoN
National Football LeagueIncident reporting
Spotify logoS
SpotifyCodebase automation
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Showing 9 of 86 case studies
BookMyShow logoB

BookMyShow

Entertainment|Mid-size

Self-service analytics

AgenticL2

Every data question sat in a central team's queue — their capacity the ceiling on business speed. Now any teammate asks in plain English.

~1 dayIntegration Timevs months
via databricks.com
Published today
New Zealand Rugby logoN

New Zealand Rugby

Entertainment|Mid-size

Video content creation

AgenticL2

Decades of archive footage, each clip taking 1–2 hours to hunt and cut. AI now tags players and moments — from idea to content in minutes.

75%Turnaround Time Red.
via aws.amazon.com
Published 5 days ago
International Tennis Federation (ITF) logoI

International Tennis Federation (ITF)

Entertainment|SMB

Match analytics

AgenticL2

Insights arrived hours after play; smaller nations had no analysts. Now every coach gets answers in seconds, without a courtside analyst.

700K+Data Points Per Match
via microsoft.com
Published 6 days ago
FIFA logoF

FIFA

Entertainment|Mid-size

Media accreditation

AgenticL3

Thousands of emails, every application reviewed by hand. Now agents verify IDs, translate, and draft; a five-person team makes every call.

~1k hService Rep Hours Saved
via salesforce.com
Published Sep 17, 2026
UFC logoU

UFC

Entertainment|Mid-size

Sports analytics

AgenticL2

Manual workflows slowed fight insight to a crawl. AI now delivers storylines on demand, freeing analysts to narrate, not wrangle.

40%Query Time Reduction
via ibm.com
Published Sep 15, 2026
Nextory logoN

Nextory

Entertainment|SMB

Legacy code migration

AgenticL3

A two-year Ruby rewrite became an eight-week sprint—agents mapped the codebase before engineers wrote a line of new code.

~1 weekPublisher Onboardingvs months
via cloud.google.com
Published Sep 15, 2026