AI case study

Boston ScientificB2B product search

Complex medical catalogs forced buyers to rely on reps for routine orders. Now, AI adapts to real-time behavior to drive self-service.

Published|5 months ago

Key results

Incremental Revenue
$10M
vs $3M goal

Result highlights

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The story

Context

A global medical technology enterprise treating over 30 million patients annually manages highly complex B2B product catalogs requiring customized buyer entitlements.

Challenge

An outdated search system made it difficult for buyers to find items, forcing them to rely on sales representatives for routine purchasing requests....

Solution
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Quotes

The company

Boston Scientific logo

Boston Scientific

bostonscientific.com

Medical technology and device manufacturer for diverse clinical specialties.

IndustryPharmaceuticals & Biotech
LocationMarlborough, MA, USA
Employees50K-100K
Founded1979

The vendor

AI-powered enterprise search, recommendations, and commerce relevance platform.

IndustrySoftware & Platforms
LocationQuebec City, QC, Canada
Employees1K-5K
Founded2005

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