Key results
The company
Takeda
takeda.comBiopharmaceutical company focused on oncology, gastroenterology, and neuroscience.
Result highlights
- Potential 1 day/week saved on admin tasks
The story
A global biopharmaceutical company sought to modernize how its field teams engage with time-constrained healthcare professionals who require immediate, personalized scientific insights.
Less than 30% of providers felt existing resources met their needs, while sales representatives struggled to prepare for brief 15-minute consultations because data from emails and visits remained trapped in disconnected systems. Reps also spent roughly one day per week on manual administrative tasks rather than high-value interactions.
The organization deployed Life Sciences Cloud and Data Cloud to consolidate disparate data sources into a unified profile for each healthcare provider. Agentforce AI agents process unstructured notes and interaction history to generate pre-meeting briefs and insights for sales representatives. The architecture employs a strict governance layer for security and uses Model Context Protocol to coordinate specialized utility agents.
Quotes
“In the past, the way pharma sales reps have shown up hasn’t always resonated for HCPs. We have recent industry data that shows that less than 30% of healthcare professionals feel their Pharma customer-facing resources are meeting their needs, and they are actively seeking more tailored, informative, and timely interactions. That’s a real challenge.”