Retail|Sales

Mattress Firm
Sales training and support

Manual role-plays pulled staff off the floor. Now, AI agents run infinite drills and answer queries instantly, keeping experts selling.

PublishedSep 11, 2025|5 months ago

Key results

Training Personas
2,000+

Result highlights

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The story

A leading US mattress retailer operating 2,300 stores with over 6,000 sales associates who serve as the primary brand differentiator.

Training relied on manual role-play exercises and time-consuming help desk calls, making it difficult to rapidly upskill new hires. This operational...

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Quotes

The company

Mattress Firm logo

Mattress Firm

mattressfirm.com

Retailer of mattresses, adjustable bases, and bedding accessories.

IndustryRetail
LocationHouston, TX, USA
Employees5K-10K
Founded1986

Scope & timeline

  • 12-week build and deployment time
  • 6,000+ employees using AI tool

154 AI case studies in Retail

124 AI case studies in Sales