AI case study

Five BelowFive Below cut training video costs 97% with AI

Five Below moved training video production in-house with Synthesia, cutting production costs by 97%.

Published

Key results

Cost Reduction
97%
Lower Production Cost
97%

Result highlights

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The story

Context

Five Below is a high-growth specialty value retailer operating over 1,800 U.S. stores, with a fast-scaling frontline workforce to train.

Challenge

Producing training video content through traditional methods was expensive and hard to scale across a rapidly expanding store base.

Solution
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The company

Five Below logo

Five Below

fivebelow.com

Value retailer of trend-right products for teens and tweens priced mostly under $5.

IndustryRetail
LocationPhiladelphia, PA, USA
Employees10K-50K
Founded2002

The vendor

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

Use case

Five Below's Five Below cut training video costs 97% with AI is part of this use case:

Training Content
32 case studies(+67% YoY)
Proven impact?
LowModerateVery Strong
4.7Moderate
5.0Strongwithin HR

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