Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.
A global consumer packaged goods leader with over 200 brands, from Oscar Mayer to Jell-O, serving millions of consumers worldwide.
Marketing teams struggled to keep pace with cultural trends, reliant on manual content creation cycles that took eight weeks per new product concept....
“Every company is trying to find better ways to connect with consumers—to identify their consumer and what’s important to them. And then there’s the speed of culture and figuring out how to keep pace with it effectively.”
Global manufacturer of food and beverage products for retail and foodservice.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Helped Kraft Heinz build TasteMaker and a suite of GenAI applications for marketing and R&D.
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