Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.
A global consumer packaged goods leader with over 200 brands, from Oscar Mayer to Jell-O, serving millions of consumers worldwide.
Marketing teams struggled to keep pace with cultural trends, reliant on manual content creation cycles that took eight weeks per new product concept....
“Every company is trying to find better ways to connect with consumers—to identify their consumer and what’s important to them. And then there’s the speed of culture and figuring out how to keep pace with it effectively.”
Global manufacturer of food and beverage products for retail and foodservice.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Helped Kraft Heinz build TasteMaker and a suite of GenAI applications for marketing and R&D.
Related implementations across industries and use cases
Production costs ate into media budgets. AI avatars now replace expensive celebrity shoots, lifting engagement by 11%.
Legacy models struggled with textures. Switching to Google AI improved fidelity, cut turnaround 40%, and boosted content production 400%.
Producing video for a massive catalog bottlenecked growth. Teams now generate and moderate assets at a speed that formerly took years.
Production costs ate into media budgets. AI avatars now replace expensive celebrity shoots, lifting engagement by 11%.
Legacy models struggled with textures. Switching to Google AI improved fidelity, cut turnaround 40%, and boosted content production 400%.
Ad-hoc queries required custom dashboards. Now, specialized agents answer natural language questions with 99.9% accuracy.
Manual order entry caused pricing errors and billing disputes. Now, an AI agent flags discrepancies and drafts client emails for staff.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.
A global consumer packaged goods leader with over 200 brands, from Oscar Mayer to Jell-O, serving millions of consumers worldwide.
Marketing teams struggled to keep pace with cultural trends, reliant on manual content creation cycles that took eight weeks per new product concept....
“Every company is trying to find better ways to connect with consumers—to identify their consumer and what’s important to them. And then there’s the speed of culture and figuring out how to keep pace with it effectively.”
Global manufacturer of food and beverage products for retail and foodservice.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Helped Kraft Heinz build TasteMaker and a suite of GenAI applications for marketing and R&D.
Related implementations across industries and use cases
Production costs ate into media budgets. AI avatars now replace expensive celebrity shoots, lifting engagement by 11%.
Legacy models struggled with textures. Switching to Google AI improved fidelity, cut turnaround 40%, and boosted content production 400%.
Producing video for a massive catalog bottlenecked growth. Teams now generate and moderate assets at a speed that formerly took years.
Production costs ate into media budgets. AI avatars now replace expensive celebrity shoots, lifting engagement by 11%.
Legacy models struggled with textures. Switching to Google AI improved fidelity, cut turnaround 40%, and boosted content production 400%.
Ad-hoc queries required custom dashboards. Now, specialized agents answer natural language questions with 99.9% accuracy.
Manual order entry caused pricing errors and billing disputes. Now, an AI agent flags discrepancies and drafts client emails for staff.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.