Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.
A global consumer packaged goods leader with over 200 brands, from Oscar Mayer to Jell-O, serving millions of consumers worldwide.
Marketing teams struggled to keep pace with cultural trends, reliant on manual content creation cycles that took eight weeks per new product concept....
“Every company is trying to find better ways to connect with consumers—to identify their consumer and what’s important to them. And then there’s the speed of culture and figuring out how to keep pace with it effectively.”
Global manufacturer of food and beverage products for retail and foodservice.
Helped Kraft Heinz build TasteMaker and a suite of GenAI applications for marketing and R&D.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Kraft Heinz's Marketing content creation is part of this use case:
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Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.
A global consumer packaged goods leader with over 200 brands, from Oscar Mayer to Jell-O, serving millions of consumers worldwide.
Marketing teams struggled to keep pace with cultural trends, reliant on manual content creation cycles that took eight weeks per new product concept....
“Every company is trying to find better ways to connect with consumers—to identify their consumer and what’s important to them. And then there’s the speed of culture and figuring out how to keep pace with it effectively.”
Global manufacturer of food and beverage products for retail and foodservice.
Helped Kraft Heinz build TasteMaker and a suite of GenAI applications for marketing and R&D.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Kraft Heinz's Marketing content creation is part of this use case:
Related implementations across industries and use cases
Manual design took weeks to create personalized labels. AI generated 9,000 brand-safe variations in days.
Processing test batches dragged for 30 hours. Vertex AI now runs the pipeline 23x faster, querying billions of nature images in seconds.
Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.
Manual design took weeks to create personalized labels. AI generated 9,000 brand-safe variations in days.
Building 1,500 seasonal product pages relied on manual image matching. Now, AI pairs assets to assemble layouts and generate social ads.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Testing physical prototypes delayed evaluations by weeks. Now, researchers use AI consumer personas to simulate product trials in hours.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.