AI case study

Kraft HeinzMarketing content creation

Manual concepting dragged for eight weeks. Marketers now generate on-brand assets in eight hours using a custom AI platform.

Published

Key results

Content Production Time
8 hours
vs 8 weeks
Time to Value Reduction
75%

Result highlights

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The story

Context

One of the most recognized names in global consumer packaged goods, with more than 200 brands worldwide spanning condiments, dairy, snacks, and ready-to-eat foods.

Challenge

Creating marketing content for new products required eight weeks per concept, from ideation through consumer research imagery. With more than 200...

Solution
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Scope & timeline

  • 70% adoption rate among marketing and product dev users

Quotes

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The company

Kraft Heinz logo

Kraft Heinz

kraftheinz.com

Global manufacturer of food and beverage products for retail and foodservice.

IndustryConsumer Products
LocationChicago, IL, USA
Employees10K-50K
Founded2015

The implementation partner

Apply Digital logo

Apply Digital

applydigital.com
Role in this case study

Helped Kraft Heinz build its TasteMaker generative AI-powered marketing platform

IndustryTechnology
LocationVancouver, BC, Canada
Employees251-1K
Founded2016

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Kraft Heinz's Marketing content creation is part of this use case:

Content Creation
29 case studies(+23% YoY)
Proven impact?
LowModerateVery Strong
7.2Strong
2.6Lowwithin Consumer Products
7.1Strongwithin Marketing

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