Key results
The company
cacaFly
cacafly.comDigital marketing agency and media reseller specializing in social media advertising.
Result highlights
- 11% higher engagement vs celebrity endorsers
The story
Taiwan's leading digital and social marketing agency manages extensive advertising ecosystems and integrates real-time data from major platforms.
Traditional creative production was resource-intensive and costly, requiring significant budget for material creation rather than media spend. Additionally, fragmented data governance caused high processing costs due to inefficient read-write cycles across external systems.
The agency consolidated marketing data into BigQuery to run AI applications directly where data resides, eliminating costly external processing cycles. A custom platform built on Vertex AI translates vague user prompts into complex model instructions for automated content generation. The system orchestrates Gemini, Imagen, and Veo to create multimodal assets including text, images, and video from a unified interface.
Quotes
“數據治理和管理是 AI 開發的第一步。我們不應該只專注於生成式 AI。將產業知識和資料嵌入到 BigQuery 等 AI 可存取的資料來源中,是打造具有競爭力的 AI 產品的關鍵。”