Consumer Products|Marketing

Natura
Campaign reporting

Analysts spent days manually merging data. GenAI now generates localized campaign summaries for 20 audiences across six countries.

PublishedSep 25, 2025|4 months ago

Key results

CRM Revenue Lift
23.5%
Cycle Time Reduction
64%
Manual Prep Saved
2 days

Result highlights

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The story

A Brazilian cosmetics giant relies on a vast direct sales network of consultants to connect with millions of customers across multiple countries.

Critical engagement metrics were scattered across legacy systems, forcing analysts to manually query sources and merge data in Excel. This process...

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Quotes

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The company

Manufacturer and retailer of sustainable, vegan beauty and personal care products.

IndustryConsumer Products
LocationSão Paulo, SP, Brazil
Employees10K-50K
Founded1969

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