AI case study

NaturaCampaign reporting

Analysts spent days manually merging data. GenAI now generates localized campaign summaries for 20 audiences across six countries.

Published|7 months ago

Key results

CRM Revenue Lift
23.5%
Cycle Time Reduction
64%
Manual Prep Saved
2 days

Result highlights

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The story

Context

A Brazilian cosmetics giant relies on a vast direct sales network of consultants to connect with millions of customers across multiple countries.

Challenge

Critical engagement metrics were scattered across legacy systems, forcing analysts to manually query sources and merge data in Excel. This process...

Solution
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Quotes

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The company

Manufacturer and retailer of sustainable, vegan beauty and personal care products.

IndustryConsumer Products
LocationSão Paulo, SP, Brazil
Employees10K-50K
Founded1969

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

Natura's Campaign reporting is part of this use case:

Document Drafting
81 case studies(+13% YoY)
Proven impact?
LowModerateVery Strong
4.6Moderate

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