AI case study

MTN GroupOmnichannel customer support

Fragmented channels kept support reactive. Now, AI predictive routing proactively matches 300M+ customers to the right expert.

Published|6 months ago

Key results

Repeat Call Reduction
15%
NPS Leadership Markets
11 countries

Result highlights

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The story

Context

One of Africa's largest telecommunications operators serves over 300 million consumers and 100,000 enterprises across 15 markets.

Challenge

Complex network infrastructure and high call volumes made troubleshooting difficult across fragmented service channels. The organization relied on...

Solution
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Scope & timeline

  • 10x growth in messaging volume

The company

MTN Group logo

MTN Group

mtn.com

Mobile telecommunications and digital services provider across Africa and Middle East.

IndustryTelecommunications
LocationJohannesburg, Gauteng, South Africa
Employees10K-50K
Founded1994

The vendor

AI-powered customer experience orchestration platform for contact centers.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees5K-10K
Founded1990

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