AI case study

EmtelcoCustomer support

Rigid menus misrouted queries and overloaded advisors. Now, AI handles routine tasks and routes complex issues to humans with full context.

Published|4 months ago

Key results

Routing Accuracy
100%
Self-Service FCR
34%
Misrouting Reduction
12%

Result highlights

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The story

Context

A telecommunications contact center and strategic partner for mobile solution providers, managing over 1.6 million customer interactions across voice, mobile apps, social media, and messaging channels.

Challenge

Customers trying to check a bill or verify data usage were forced through a complex, linear IVR system with unintuitive menus. This led to misrouted...

Solution
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Scope & timeline

  • 45% of transfers directed to self-service
  • 15% increase in digitally handled interactions

Quotes

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The company

BPO and customer experience services provider for digital and voice channels.

IndustryTelecommunications
LocationMedellín, ANT, Colombia
Employees10K-50K
Founded2003

The vendor

AI-powered customer experience orchestration platform for contact centers.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees5K-10K
Founded1990

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