AI case study

OpenreachCustomer support

Reactive support for 15M broadband upgrades drove high call volumes. Now, AI agents proactively text and call to schedule installations.

Published|1 month ago

Key results

Contact Reduction
33%
Trustpilot Score Increase
4.7

Result highlights

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The story

Context

The United Kingdom's largest wholesale broadband network, supporting over 680 service providers, is executing a £15 billion infrastructure program to bring full-fiber internet to 25 million premises.

Challenge

Managing 15 million customer journeys during a complex national broadband upgrade exposed the limitations of a traditional, reactive service model....

Solution
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Quotes

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The company

Openreach logo

Openreach

openreach.com

Broadband and telephone network infrastructure wholesaler for the United Kingdom.

IndustryTelecommunications
LocationLondon, England, GB
Employees10K-50K
Founded2006

The vendor

ROLE IN THIS CASE STUDY

Provided the NiCE Cognigy agentic AI platform to automate proactive customer engagement and orchestrate broadband upgrade appointments.

IndustrySoftware & Platforms
LocationRa'anana, Israel
Employees5K-10K
Founded1986

Use case

Openreach's Customer support is part of this use case:

Agentic Customer Service
67 case studies(+135% YoY)
Proven impact?
LowModerateVery Strong
8.7Very strong
6.2Strongwithin Customer Service

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