AI case study

OpenreachCustomer support

Reactive support for 15M broadband upgrades drove high call volumes. Now, AI agents proactively text and call to schedule installations.

Published|1 week ago

Key results

Contact Reduction
33%
Trustpilot Score Increase
4.7

Result highlights

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The story

Context

The United Kingdom's largest wholesale broadband network, supporting over 680 service providers, is executing a £15 billion infrastructure program to bring full-fiber internet to 25 million premises.

Challenge

Managing 15 million customer journeys during a complex national broadband upgrade exposed the limitations of a traditional, reactive service model....

Solution
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Quotes

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Use case

Openreach's Customer support is part of this use case:

Agentic Customer Service
71 case studies(+174% YoY)
Proven impact?
LowModerateVery Strong
8.6Very strong
5.4Strongwithin Telecommunications
6.5Strongwithin Customer Service

The company

Openreach logo

Openreach

openreach.com

Broadband and telephone network infrastructure wholesaler for the United Kingdom.

IndustryTelecommunications
LocationLondon, England, GB
Employees10K-50K
Founded2006

The vendor

ROLE IN THIS CASE STUDY

Provided the NiCE Cognigy agentic AI platform to automate proactive customer engagement and orchestrate broadband upgrade appointments.

IndustrySoftware & Platforms
LocationRa'anana, Israel
Employees5K-10K
Founded1986

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