AI case study

SingtelCustomer support

Basic troubleshooting consumed agents' time. Now, an AI fluent in local dialects independently resolves 73% of these cases.

Published|1 month ago

Key results

Add-on Purchases
200+
Autonomous Completion
76%
Autonomous Resolution
73%

Result highlights

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The story

Context

An Asian communications technology group reaching over 820 million mobile customers across 20 countries manages high volumes of diverse service requests, from routine mobile issues to international roaming setups.

Challenge

High volumes of routine requests forced customer service agents to spend time on basic troubleshooting rather than complex cases requiring human...

Solution
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Scope & timeline

  • <10-week deployment time for AI assistant
  • 70,000+ customer cases handled by AI in 6 weeks

Quotes

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The company

Mobile, broadband, and digital television services for consumers and enterprises.

IndustryTelecommunications
LocationSingapore
Employees10K-50K
Founded1992

The vendor

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

Singtel's Customer support is part of this use case:

Agentic Customer Service
62 case studies(+165% YoY)
Proven impact?
LowModerateVery Strong
9.3Very strong
6.6Strongwithin Customer Service

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