Consumer Products|Marketing

Karaca
Online shopping assistant

Online shoppers browsed without guidance. A white-glove AI assistant now interprets needs, driving 2x conversion volume vs search.

PublishedOct 23, 2025|3 months ago

Key results

Ad Campaign ROI
~2x
Conversion Rate
5x
vs unaided sessions
Conversion Volume
2x
vs search function

Result highlights

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The story

One of Türkiye's largest homeware retailers operates 305 stores and 2,000 points of sale across 43 countries, approaching $1 billion in annual revenue.

The shift to online sales created a gap between the digital experience and the company's signature white-glove in-store service. Customers browsing...

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Quotes

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The company

Manufacturer and retailer of kitchenware, dinnerware, and small home appliances.

IndustryConsumer Products
LocationIstanbul, Turkey
Employees1K-5K
Founded1973

Implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryTechnology
LocationNew York, NY, USA
Employees10K-50K
Founded1926

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