AI case study

KaracaOnline shopping assistant

Online shoppers browsed without guidance. A white-glove AI assistant now interprets needs, driving 2x conversion volume vs search.

Published|6 months ago

Key results

Ad Campaign ROI
~2x
Conversion Rate
5x
vs unaided sessions
Conversion Volume
2x
vs search function

Result highlights

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The story

Context

One of Türkiye's largest homeware retailers operates 305 stores and 2,000 points of sale across 43 countries, approaching $1 billion in annual revenue.

Challenge

The shift to online sales created a gap between the digital experience and the company's signature white-glove in-store service. Customers browsing...

Solution
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Quotes

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The company

Manufacturer and retailer of kitchenware, dinnerware, and small home appliances.

IndustryRetail
LocationIstanbul, Turkey
Employees1K-5K
Founded1973

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

Use case

Karaca's Online shopping assistant is part of this use case:

Conversational Commerce
54 case studies(+70% YoY)
Proven impact?
LowModerateVery Strong
5.6Strong
5.3Strongwithin Retail
8.6Very strongwithin Marketing

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