Complex variables like lighting froze buyers. A GenAI assistant now advises on color and quantity, adding items directly to carts.
A French do-it-yourself retailer sought to reposition its brand as a trusted partner for complex home improvement initiatives.
Painting projects involve complex variables like natural lighting and color visualization that create friction in the buying process. Customers often...
French retail chain for DIY, home improvement, tools, and gardening products.
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