AI case study

ASOSShopping assistant

Static search left shoppers hunting for trends. An AI assistant now converses to curate personalized outfits in real time.

Published|1 year ago

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The story

Context

A UK-based fashion destination for twenty-somethings manages a vast catalog spanning nearly 900 brand partners and its own private labels.

Challenge

Standard search and browsing tools lacked the interactivity needed to guide customers through rapidly changing fashion trends. The retailer wanted to...

Solution
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Scope & timeline

  • 150 internal users in pilot testing

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The company

Online fashion and beauty retailer for young adults.

IndustryRetail
LocationLondon, ENG, GB
Employees1K-5K
Founded2000

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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