AI case study

FairPrice GroupIn-store shopping assistants

In-store personalization and weekly ad creation were highly manual. Now, AI smart carts guide shoppers, and staff use agents to draft ads.

Published|1 month ago

Key results

Cost Savings
up to 100x
Time Reduction
10x

Result highlights

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The story

Context

A retail cooperative operating over 570 touchpoints and serving more than one million daily customers across supermarkets, food courts, and convenience stores in Singapore.

Challenge

Rapidly evolving consumer preferences required a highly personalized shopping experience across physical and digital storefronts. Additionally,...

Solution
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Scope & timeline

  • Up to 18% click rate on AI in-cart recommendations

Quotes

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The company

FairPrice Group logo

FairPrice Group

fairpricegroup.com.sg

Multi-format retailer and food services provider in Singapore.

IndustryRetail
LocationSingapore
Employees10K-50K
Founded1973

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

FairPrice Group's In-store shopping assistants is part of this use case:

Conversational Commerce
49 case studies(+45% YoY)
Proven impact?
LowModerateVery Strong
5.9Strong
5.6Strongwithin Retail
8.6Very strongwithin Marketing

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