AI case study

HeadspaceAudio localization

A global wellness mission trapped in one language. Producers fine-tuned AI voices on pacing and pauses—so the meditation still lands at 2am.

Published

Key results

Localized Content
93 hours
Languages Localized
9
vs 3 languages in initial engagement

Result highlights

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The story

Context

A global leader in guided meditation, mindfulness, and mental health, with a stated mission of providing every person access to lifelong mental health support, operating primarily in English.

Challenge

Serving a global audience in English only contradicted the mission of universal mental health access. Wellness audio carries stakes most localization...

Solution
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Quotes

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The company

Headspace logo

Headspace

headspace.com

Mental wellness platform offering meditation, therapy, coaching, and sleep tools.

IndustryHealthcare Providers
LocationSanta Monica, CA, USA
Employees1K-5K
Founded2010

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

Headspace's Audio localization is part of this use case:

Translation & Localization
52 case studies(+17% YoY)
Proven impact?
LowModerateVery Strong
4.4Moderate
5.8Strongwithin Marketing

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