AI case study

Cox CommunicationsB2B campaign generation

B2B growth slowed behind one-size campaigns and 13%-accurate lead lists. AI agents now target 120 micro-industries with 97% lead accuracy.

Published

Key results

First-Year ROI Gain
7x
Lead Validation Cost Reduction
86%
Time to Market Reduction
55%

Result highlights

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The story

Context

The largest private broadband provider in the United States, with 15,000 employees serving six million customers over a fiber network reaching roughly 12 million homes and businesses.

Challenge

B2B growth had stalled as broad, one-to-many campaigns failed to convert across an increasingly segmented market. Field sales ran on manual research...

Solution
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Scope & timeline

  • ~2,500 employees adopted Claude Code

Quotes

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The company

Cox Communications logo

Cox Communications

cox.com

Broadband communications and entertainment company for residential and business customers.

IndustryTelecommunications
LocationAtlanta, GA, USA
Employees10K-50K
Founded1962

The implementation partner

Accenture logo

Accenture

accenture.com
Role in this case study

Built AI marketing and sales agents and data systems for Cox Communications.

IndustryProfessional Services
LocationDublin, Ireland
Employees100K+
Founded1989

The vendor

Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.

IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021

Use case

Cox Communications's B2B campaign generation is part of this use case:

Personalization
56 case studies(+80% YoY)
Proven impact?
LowModerateVery Strong
6.7Strong
7.5Strongwithin Marketing

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