AI case study

Virgin VoyagesGuest concierge

Thousands of daily touchpoints, one goal: every sailor feels known. AI surfaces each guest's preferences to crew before they even ask.

Published

Key results

YoY Sales Increase
28%
Agency Cost Reduction
35%
Faster Campaign Delivery
75%

Result highlights

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The story

Context

An award-winning adults-only cruise line running four ships with 2,700 guests and 1,300 crew per voyage, generating millions of touchpoints daily across pre-cruise planning, onboard activities, and post-voyage communications.

Challenge

The brand's defining promise is that every sailor feels like a familiar face on a voyage made for them, not a reservation number. As the fleet grows,...

Solution
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Quotes

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The company

Virgin Voyages logo

Virgin Voyages

virginvoyages.com

Adults-only cruise line offering voyages to various destinations.

IndustryTravel & Tourism
LocationPlantation, FL, USA
Employees1K-5K
Founded2014

The implementation partner

66degrees logo

66degrees

66degrees.com
Role in this case study

Developed Project Ruby, an AI intelligence platform, for Virgin Voyages' personalized services.

IndustryProfessional Services
LocationChicago, IL, USA
Employees1K-5K
Founded2022

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Virgin Voyages's Guest concierge is part of this use case:

Personalization
72 case studies(+35% YoY)
Proven impact?
Average
5.1Strong
5.1Strongwithin Marketing

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