AI use case

Customer Support Assistant

Generative AI customer support by chat or phone: natural conversations that resolve issues, answer policy questions and hand the rest to a person, instead of scripted menus and phone trees.

196 case studies (+4% last year)

Key figures

Latest case studies in customer support assistant

TelevisaUnivision logoT

TelevisaUnivision

Media|Enterprise

Customer support

AgenticL4

Every viewer question scripted by hand. 237K World Cup viewers describe problems in their own words—Spanglish, regional Spanish, and all.

51%Automated Resolution
via ada.cx
Published today
Philippine Airlines logoP

Philippine Airlines

Travel & Tourism|Enterprise

Voice customer support

AgenticL4

PAL's callers speak English, Tagalog, and Taglish in the same breath. A voice agent that keeps up replaced the IVR entirely.

4.7/5CSAT Score
via sierra.ai
Published 3 days ago
National Bank of Greece logoN

National Bank of Greece

Financial Services|Enterprise

Virtual banking assistant

AgenticL2

500+ legacy systems kept Greece's largest bank branch-bound and exposed. A €1.3B rebuild made Sofia AI the face of digital banking.

via sbctv.gr
Published 5 days ago
Perplexity logoP

Perplexity

Software & Platforms|Mid-size

Customer support

AgenticL4

Support ran through one inbox as volume surged 269%. An AI agent handles the routine; the team focuses on billing, privacy, and edge cases.

78%Deflection Rate
via decagon.ai
Published Sep 28, 2026
Fisher & Paykel logoF

Fisher & Paykel

Consumer Products|Mid-size

Customer self-service

AgenticL3

Chatbots pointed customers at articles, not answers. Agentforce searches 50K+ manuals and walks each customer through the fix.

2–3xFaster Case Resolution
via salesforce.com
Published Sep 17, 2026
GoFundMe logoG

GoFundMe

Software & Platforms|Mid-size

Customer support

AgenticL2

'Where is my money' stumped the scripted bot. Ray digs deeper, acknowledges grief first, letting agents slow down for cases that need them.

+20%CSAT Increase
via ada.cx
Published Sep 15, 2026

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