AI case study

Serasa ExperianCustomer support

95% of support calls relied on phone. Now AI resolves most digitally, guiding each customer to the channel that fits them best.

Published

Key results

AI-Handled Tickets
500k+
Digital Resolution Rate
85%
Digital Resolution Rate
70%

Result highlights

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The story

Context

A financial services company serving millions of consumers and businesses across Brazil, handling sensitive financial data for audiences ranging from individuals in financial distress to small entrepreneurs and large enterprises.

Challenge

Customer contacts were overwhelmingly phone-based, with about 95 percent coming by phone and only 5 percent by email, making it hard to scale support...

Solution
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Quotes

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The company

Serasa Experian logo

Serasa Experian

serasaexperian.com.br

Data analytics and credit information services for financial risk management.

IndustryFinancial Services
LocationSão Paulo, SP, Brazil
Employees1K-5K
Founded1968

The vendor

AI-powered customer service and employee experience software platform.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees5K-10K
Founded2007

Use case

Serasa Experian's Customer support is part of this use case:

Customer Support Assistant
252 case studies(-3% YoY)
Proven impact?
Average
3.3Typical
3.3Typicalwithin Financial Services
3.3Typicalwithin Customer Service

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