Retail|Sales

Pal Group
E-commerce search

Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.

PublishedDec 11, 2025|2 months ago

Key results

Search Conversion Rate
~2x
Per-User Conversion Rate
1.6-1.7x

Result highlights

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The story

A lifestyle and apparel retailer operating approximately 60 brands, offering a diverse catalog ranging from fashion items to general merchandise.

Legacy search tools relied on exact keyword matching, failing to retrieve products when customers used synonyms, spelling variations, or different...

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Quotes

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The company

Retailer of apparel, accessories, and lifestyle products across specialty brands.

IndustryRetail
LocationOsaka, Osaka, Japan
Employees1K-5K
Founded1973

Implementation partner

System Support logo

System Support

sts-inc.co.jp

Implemented the Looker and Gemini integration and Vertex AI Search for commerce for Pal.

IndustryTechnology
LocationKanazawa, Ishikawa, Japan
Employees1K-5K
Founded1980

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