AI case study

Pal GroupE-commerce search

Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.

Published|5 months ago

Key results

Search Conversion Rate
~2x
Per-User Conversion Rate
1.6-1.7x

Result highlights

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The story

Context

A lifestyle and apparel retailer operating approximately 60 brands, offering a diverse catalog ranging from fashion items to general merchandise.

Challenge

Legacy search tools relied on exact keyword matching, failing to retrieve products when customers used synonyms, spelling variations, or different...

Solution
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Quotes

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The company

Retailer of apparel, accessories, and lifestyle products across specialty brands.

IndustryRetail
LocationOsaka, Osaka, Japan
Employees1K-5K
Founded1973

The implementation partner

System Support logo

System Support

sts-inc.co.jp
Role in this case study

Implemented the Looker and Gemini integration and Vertex AI Search for commerce for Pal.

IndustryTechnology
LocationKanazawa, Ishikawa, Japan
Employees1K-5K
Founded1980

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Pal Group's E-commerce search is part of this use case:

Personalization
45 case studies(+146% YoY)
Proven impact?
LowModerateVery Strong
5.0Strong
1.6Lowwithin Retail
11.4Very strongwithin Sales

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