AI case study

TD SYNNEXCustomer demos

Passive demos left the value of AI analytics abstract. A Cloud Lab where customers ran real tasks in their own data made it concrete.

Published

Key results

Sales Increase (LatAm)
139%
Countries Reached
23
Transaction Growth (LatAm)
131%

Result highlights

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The story

Context

An AWS Premier Tier Services Partner and Distributor Partner of the Year 2025, operating in over 40 countries, that drives cloud adoption through hands-on Cloud Lab workshops where customers test AWS products using real-world scenarios.

Challenge

When Amazon Quick Suite launched, passive product demonstrations couldn't convey the value of an AI-powered business intelligence platform. Customers...

Solution
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Scope & timeline

  • 400+ Cloud Lab participants in Mexico

Quotes

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The company

TD SYNNEX logo

TD SYNNEX

tdsynnex.com

Global IT distributor and aggregator of technology products and solutions.

IndustryTechnology
LocationClearwater, FL, USA
Employees10K-50K
Founded2021

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

TD SYNNEX's Customer demos is part of this use case:

Data Intelligence
73 case studies(+256% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
4.2Moderatewithin Sales

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