Text matching failed on complex queries in a 50k catalog. Now, LLMs interpret intent to rank products by likelihood to convert.
Finland's most popular online retailer serves millions of monthly visitors with a 50,000-item catalog and an industry-leading Net Promoter Score of over 90.
A traditional on-site search function relied on simple text matching that failed to handle complex or ambiguous natural language queries. Customers...
“We've been a long-time user of Google Cloud, so it made sense to build on our existing data foundation in BigQuery. Google Cloud is a leader in AI innovation, and if anyone understands search, it's Google, so we were confident it would help us deliver the intelligent search we needed.”
E-commerce retailer for consumer electronics, home goods, and leisure products.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Verkkokauppa.com's Product search is part of this use case:
Related implementations across industries and use cases
Merchandisers manually updated rules weekly to decode trade slang. Now, AI continuously trains on live data to process complex queries.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
With 60 partners, data standards didn't exist. AI now standardizes 1.5M images and matches text queries to inventory.
Readers hit dead ends with rigid search. Conversational AI now connects topics, boosting monthly searches from 30k to 500k.
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Text matching failed on complex queries in a 50k catalog. Now, LLMs interpret intent to rank products by likelihood to convert.
Finland's most popular online retailer serves millions of monthly visitors with a 50,000-item catalog and an industry-leading Net Promoter Score of over 90.
A traditional on-site search function relied on simple text matching that failed to handle complex or ambiguous natural language queries. Customers...
“We've been a long-time user of Google Cloud, so it made sense to build on our existing data foundation in BigQuery. Google Cloud is a leader in AI innovation, and if anyone understands search, it's Google, so we were confident it would help us deliver the intelligent search we needed.”
E-commerce retailer for consumer electronics, home goods, and leisure products.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Verkkokauppa.com's Product search is part of this use case:
Related implementations across industries and use cases
Merchandisers manually updated rules weekly to decode trade slang. Now, AI continuously trains on live data to process complex queries.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
With 60 partners, data standards didn't exist. AI now standardizes 1.5M images and matches text queries to inventory.
Readers hit dead ends with rigid search. Conversational AI now connects topics, boosting monthly searches from 30k to 500k.
Researching millions of articles took 30 minutes. An AI tool now retrieves facts, summaries, and angles in seconds.
Employees previously broke work into rigid tasks. Now, they delegate high-level goals to agents that work autonomously for hours.
An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.