Text matching failed on complex queries in a 50k catalog. Now, LLMs interpret intent to rank products by likelihood to convert.
Finland's most popular online retailer serves millions of monthly visitors with a 50,000-item catalog and an industry-leading Net Promoter Score of over 90.
A traditional on-site search function relied on simple text matching that failed to handle complex or ambiguous natural language queries. Customers...
“We've been a long-time user of Google Cloud, so it made sense to build on our existing data foundation in BigQuery. Google Cloud is a leader in AI innovation, and if anyone understands search, it's Google, so we were confident it would help us deliver the intelligent search we needed.”
E-commerce retailer for consumer electronics, home goods, and leisure products.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Related implementations across industries and use cases
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Manual rules failed to match 120k products to diverse buyer journeys. Real-time ML now adapts to intent, serving relevant suggestions.
Rigid search rules forced endless manual tagging sprints. Now, ML classifies products at ingestion to match natural shopper language.
Day-old data left apps blind to shelf changes. Now, AI maps natural queries to real-time aisle locations in seconds.
Readers hit dead ends with rigid search. Conversational AI now connects topics, boosting monthly searches from 30k to 500k.
Store managers lost applicants to a 10-day hiring cycle. Now, an AI agent screens and schedules via text, saving thousands of hours.
Shoppers built lists item-by-item. Now, they build full baskets in one prompt, while staff automate internal workflows.
Analysts spent days manually merging data. GenAI now generates localized campaign summaries for 20 audiences across six countries.
Human focus groups took two months to organize. Now, marketers use debating AI personas to rapidly uncover deep buyer psychology.