AI case study

ToolstationProduct search

Merchandisers manually updated rules weekly to decode trade slang. Now, AI continuously trains on live data to process complex queries.

Published|3 weeks ago

Key results

Recommendation Revenue Growth
10%
Search Revenue Growth
5.5%
Irrelevant Search Reduction
30%

Result highlights

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The story

Context

One of Britain's fastest-growing tool and building suppliers, operating 580 stores with website and mobile apps accounting for roughly half of all transactions.

Challenge

Customers frequently used synonyms, brand names, and trade-specific slang that the legacy search tool couldn't process, resulting in 2% of all...

Solution
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Quotes

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The company

Toolstation logo

Toolstation

toolstation.com

Retailer of trade-quality tools, construction materials, and home improvement supplies.

IndustryRetail
LocationBridgwater, Somerset, United Kingdom
Employees5K-10K
Founded2003

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Toolstation's Product search is part of this use case:

Specialized Search
19 case studies(+275% YoY)
Proven impact?
LowModerateVery Strong
6.7Strong

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