AI case study

OTTOVoice shopping assistant

Bolted-on voice felt like a chatbot with a mic—customers reverted to one-word commands. Native audio made it a real conversation.

Published

Key results

Conversation Latency
<2 sec
vs 8-9 seconds in early prototypes
Products Covered
~19M
Product Categories
50
vs 5 categories

Result highlights

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The story

Context

The largest German online retailer, offering roughly 19 million products from its own wholesale business and 6,100 marketplace partners.

Challenge

Customers asking for advice, like a quiet washing machine for a single person with a dog, couldn't get it from search, which only returns lists of...

Solution
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Quotes

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The company

E-commerce marketplace for fashion, furniture, electronics, and household goods.

IndustryRetail
LocationHamburg, Germany
Employees5K-10K
Founded1949

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

OTTO's Voice shopping assistant is part of this use case:

Conversational Commerce
86 case studies(+38% YoY)
Proven impact?
Average
4.2Typical
4.2Typicalwithin Retail
4.2Typicalwithin Product Engineering

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