Key results
The company
MyStore
mystore.comOnline marketplace for American-made goods and small business products.
Result highlights
- Product approval time cut from 2 days to <1 hour
- 60-70% operational efficiency boost
The story
The first ecommerce marketplace on India's Open Network for Digital Commerce (ONDC) connects millions of small businesses and artisans with an inventory of over 20 million products.
Micro-sellers like farmers and artisans often lacked the skills to create professional listings, forcing the internal team to spend days manually reviewing items for accuracy. This manual bottleneck made it impossible to scale the catalog efficiently while ensuring compliance with network standards.
The platform deployed Gemini models within its seller dashboard to automatically generate titles, descriptions, and category codes from a single uploaded product image. An AI-powered editor simultaneously enhances low-quality photos by removing backgrounds, allowing users without technical skills to create professional assets. The system runs on Google Kubernetes Engine to validate listings against compliance standards in real time, replacing a manual multi-day review process.
Scope & timeline
- 50% faster AI feature deployment
- 1 day to integrate Gemini Flash Image
Quotes
“We chose Google Cloud because our goals on ONDC are perfectly aligned. Google is proactive in this ecosystem and offers best-in-class AI tools, which are critical as we expand into gen AI. We want to work with the Google team to become the largest player in ONDC and help democratize ecommerce.”