AI case study

Cia HeringVirtual try-on and support

Sizing doubts held back shoppers. Virtual try-ons and a Gemini agent now visualize fit and answer queries, lifting conversion 2.6x.

Published|3 months ago

Key results

Session Time Increase
145%

Result highlights

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The story

Context

One of Brazil's largest fashion retailers, with over 145 years of history and operations across physical and digital channels within a major Latin American fashion group.

Challenge

Online shoppers frequently hesitated to purchase due to uncertainty about sizing, fabric, and fit, lacking the guidance of a store associate. This...

Solution
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Scope & timeline

  • 2.6x conversion increase for Try On users

Quotes

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The company

Clothing manufacturer and lifestyle fashion retailer with a large franchise network.

IndustryConsumer Products
LocationBlumenau, SC, Brazil
Employees5K-10K
Founded1880

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Cia Hering's Virtual try-on and support is part of this use case:

Conversational AI
31 case studies(-28% YoY)
Proven impact?
LowModerateVery Strong
3.6Moderate
11.3Very strongwithin Sales

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