AI case study

RitualsCustomer support

Peak season required 300 temps to manage 9,000 daily cases. An AI agent now handles the volume across 19 countries with zero backlog.

Published|3 months ago

Key results

Peak Support Backlog
0

Result highlights

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The story

Context

A global cosmetics brand operating across 19 countries, handling up to 9,000 customer support cases per day during peak holiday seasons.

Challenge

Legacy chatbots with bolted-on AI delivered inconsistent responses and low-quality support, forcing the company to restrict automation to internal...

Solution
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Scope & timeline

  • Improvements deployed in hours vs weeks
  • 19-country rollout in 2 months

Quotes

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The company

Personal care and home fragrance brand inspired by ancient traditions.

IndustryConsumer Products
LocationAmsterdam, Netherlands
Employees10K-50K
Founded2000

The vendor

Decagon logo

Decagon

decagon.ai

Generative AI platform for automated enterprise customer support and workflows.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

Rituals's Customer support is part of this use case:

Conversational Commerce
53 case studies(+65% YoY)
Proven impact?
LowModerateVery Strong
5.7Strong
7.2Strongwithin Consumer Products
4.9Moderatewithin Customer Service

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