Consumer Products|Customer Service

Rituals
Customer support

Peak season required 300 temps to manage 9,000 daily cases. An AI agent now handles the volume across 19 countries with zero backlog.

PublishedFeb 10, 2026|today

Key results

Peak Support Backlog
0

Result highlights

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The story

A global cosmetics brand operating across 19 countries, handling up to 9,000 customer support cases per day during peak holiday seasons.

Legacy chatbots with bolted-on AI delivered inconsistent responses and low-quality support, forcing the company to restrict automation to internal...

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Quotes

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The company

Personal care and home fragrance brand inspired by ancient traditions.

IndustryConsumer Products
LocationAmsterdam, Netherlands
Employees10K-50K
Founded2000

Scope & timeline

  • Improvements deployed in hours vs weeks
  • 19-country rollout in 2 months

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