AI case study

Madison ReedCustomer support

Personal consults couldn't scale. An AI agent now handles 100% of online traffic, cutting subscription cancellations by half.

Published|4 months ago

Key results

Traffic Automated
up to 100%
Cancellation Reduction
50%
Chat Interactions
30x

Result highlights

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The story

Context

A direct-to-consumer hair color brand operates a subscription business alongside 97 physical salon locations.

Challenge

Traditional support tools could not scale with the growing business while maintaining the brand's signature warmth. The company needed to automate...

Solution
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Quotes

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The company

Madison Reed logo

Madison Reed

madison-reed.com

Salon-quality hair color products and professional coloring services for consumers.

IndustryConsumer Products
LocationSan Francisco, CA, USA
Employees251-1K
Founded2013

The AI provider

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

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