AI case study

New LookCustomer support

16.5 hours to a first reply—on 9,500 inquiries a week. Launched the day before Black Friday, AI agents now close 42% without a human.

Published

Key results

First Reply Time Reduction
99.5%
Full Resolution Time Reduction
30%
Contacts Deflected
305k

Result highlights

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The story

Context

One of the UK's leading womenswear brands, with 322 stores and a growing online channel, fielding more than 9,500 customer support inquiries each week.

Challenge

The CX team handled over 9,500 inquiries per week with first reply times averaging 16.5 hours, and needed a way to scale into the approaching Black...

Solution
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Quotes

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The company

New Look logo

New Look

newlook.com

Fashion retailer selling women's, men's, and teen clothing, shoes, and accessories.

IndustryRetail
LocationWeymouth, Dorset, UK
Employees5K-10K
Founded1969

The vendor

AI-powered customer service and employee experience software platform.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees5K-10K
Founded2007

Use case

New Look's Customer support is part of this use case:

Conversational Commerce
92 case studies(+35% YoY)
Proven impact?
Average
4.2Typical
4.2Typicalwithin Retail
4.2Typicalwithin Customer Service

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