AI case study

Motel RocksCustomer support

Agents handled 200 tickets a day, copying replies from a Word doc. Now, AI answers routine questions, freeing agents for complex conversations.

Published|4 weeks ago

The story

Context

A rapidly growing online fast fashion retailer targeting 18-to-25-year-olds that entered a period of hypergrowth, generating overwhelming support volume during peak shopping seasons.

Challenge

A small customer service team answering up to 200 tickets daily per agent struggled to keep pace, resulting in massive overtime during peak periods....

Solution
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Scope & timeline

  • 43% ticket deflection via AI agents
  • 3x increase in self-service adoption

Quotes

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The company

E-commerce brand for vintage-inspired and printed women's fashion.

IndustryRetail
LocationRedditch, Worcestershire, United Kingdom
Employees51-250
Founded1999

The vendor

AI-powered customer service and employee experience software platform.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees5K-10K
Founded2007

Use case

Motel Rocks's Customer support is part of this use case:

Conversational Commerce
54 case studies(+70% YoY)
Proven impact?
LowModerateVery Strong
5.6Strong
5.3Strongwithin Retail
4.8Moderatewithin Customer Service

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