AI case study

Lulu HypermarketCustomer support chat

Customers juggled separate apps for tracking, receipts, and support. Now it's one WhatsApp thread, with agents stepping in only for complex cases.

Published

Key results

Wait Time Reduction
85%

Result highlights

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The story

Context

One of the largest retail chains across the Middle East and Asia, serving millions of customers across physical and digital channels.

Challenge

Customers had to navigate disparate platforms for order tracking, receipts, and support, leading to fragmented experiences and higher drop-off rates....

Solution
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Scope & timeline

  • 3M+ users engaged within weeks

The company

Lulu Hypermarket logo

Lulu Hypermarket

luluhypermarket.com

Hypermarket and supermarket chain for groceries, electronics, and household goods.

IndustryRetail
LocationAbu Dhabi, United Arab Emirates
Employees1K-5K
Founded2000

The vendor

Yellow.ai logo

Yellow.ai

yellow.ai

Conversational AI platform for enterprise customer and employee service automation.

IndustrySoftware & Platforms
LocationSan Mateo, CA, USA
Employees251-1K
Founded2016

Use case

Lulu Hypermarket's Customer support chat is part of this use case:

Conversational Commerce
91 case studies(+32% YoY)
Proven impact?
Average
4.2Typical
4.2Typicalwithin Retail
4.2Typicalwithin Customer Service

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