AI case study

Fortnum & MasonCustomer support

Onboarding staff for the holiday peak was a bottleneck. Now, AI handles routine chats and new agents train in a sandbox, ready for day one.

Published|1 week ago

Key results

Handle Time Reduction
75%
Time Saved Per Chat
4.5 mins
Autonomous Resolution
50%

Result highlights

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The story

Context

A London-based luxury retailer founded in 1707 manages a vast catalog of unique gifts and fine foods, with over 70 percent of its business occurring during a highly demanding holiday peak season.

Challenge

With end-to-end handle times historically stretching beyond an hour, support agents were bogged down by routine inquiries rather than coordinating...

Solution
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Scope & timeline

  • 41% of all inbound contacts handled by AI platform

Quotes

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The company

Fortnum & Mason logo

Fortnum & Mason

fortnumandmason.com

Luxury department store specializing in hampers, tea, and gourmet food products.

IndustryRetail
LocationLondon, United Kingdom
Employees251-1K

The vendor

AI-powered customer service and employee experience software platform.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees5K-10K
Founded2007

Use case

Fortnum & Mason's Customer support is part of this use case:

Conversational Commerce
49 case studies(+45% YoY)
Proven impact?
LowModerateVery Strong
5.9Strong
5.6Strongwithin Retail
5.0Strongwithin Customer Service

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