AI case study

Tractor Supply CompanyCandidate recruitment

Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.

Published

Key results

Reduction in Time-to-Apply
58%
Annual Candidates Engaged
175K
Chat-to-Apply Conversion
80%

Result highlights

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The story

Context

The largest rural lifestyle retailer in the U.S., with over 2,400 stores across 49 states primarily serving hobbyist farmers, ranchers, and rural homeowners.

Challenge

Recruiters manually answered every candidate question and jumped between multiple disconnected systems, while store managers were pulled from the...

Solution
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Quotes

The company

Tractor Supply Company logo

Tractor Supply Company

tractorsupply.com

Retailer of farm supplies, pet and animal feed, clothing, tools, and outdoor living products.

IndustryRetail
LocationBrentwood, TN, USA
Employees10K-50K
Founded1938

The vendor

Cloud platform for enterprise human resources, finance, and business planning.

IndustrySoftware & Platforms
LocationPleasanton, CA, USA
Employees10K-50K
Founded2005

Use case

Tractor Supply Company's Candidate recruitment is part of this use case:

Talent Acquisition
61 case studies(+159% YoY)
Proven impact?
LowModerateVery Strong
3.7Moderate
2.0Lowwithin Retail
3.9Moderatewithin HR

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