AI case study

MagaluShopping assistant

37M product listings, and shoppers navigated alone. Now Lu guides the whole journey—search to checkout—inside WhatsApp.

Published

Key results

Conversion Rate Increase
3x
Net Promoter Score
85

Result highlights

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The story

Context

A Brazilian omnichannel retailer with a marketplace of 300,000 sellers and more than 37 million product listings, with a track record as an early AI adopter across inventory management, marketing, and sales.

Challenge

Traditional e-commerce requires customers to search, filter, and navigate complex product catalogs independently to find what they need. Consumer...

Solution
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Scope & timeline

  • 4.5M unique visitors in first 6 months

Quotes

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The company

Omnichannel retail and e-commerce platform in Brazil.

IndustryRetail
LocationFranca, SP, Brazil
Employees10K-50K
Founded1957

The implementation partner

Bain & Company logo

Bain & Company

bain.com
IndustryProfessional Services
LocationBoston, MA, USA
Employees10K-50K
Founded1973

The vendor

ROLE IN THIS CASE STUDY

Provided the WhatsApp platform and API to host the conversational AI shopping experience.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees100K+
Founded2004

Use case

Magalu's Shopping assistant is part of this use case:

Conversational Commerce
57 case studies(+71% YoY)
Proven impact?
LowModerateVery Strong
5.1Strong
5.1Strongwithin Retail
11.2Very strongwithin Sales

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