AI case study

Grupo Casas BahiaCustomer feedback analysis

Classifying 100 comments took an hour, forcing sampling. Llama 3.3 now sorts every review by issue type to prioritize fixes.

Published|4 months ago

Key results

Annual Operational Savings
~R$480k
Annual Time Savings
4,000+ hours
Saved Per 1k Comments
9+ hours

Result highlights

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The story

Context

One of Brazil’s largest omnichannel retailers serves over 100 million customers through more than 1,000 stores and a massive national logistics network.

Challenge

Processing thousands of daily reviews from diverse channels created a bottleneck, with staff requiring an hour to manually classify just 100...

Solution
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Quotes

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The company

Grupo Casas Bahia logo

Grupo Casas Bahia

grupocasasbahia.com.br

Omnichannel retailer of electronics, furniture, and appliances in Brazil.

IndustryRetail
LocationSão Caetano do Sul, SP, Brazil
Employees10K-50K
Founded2010

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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