Retail|Customer Service

Grupo Casas Bahia
Customer feedback analysis

Classifying 100 comments took an hour, forcing sampling. Llama 3.3 now sorts every review by issue type to prioritize fixes.

PublishedNov 25, 2025|2 months ago

Key results

Annual Operational Savings
~R$480k
Annual Time Savings
4,000+ hours
Saved Per 1k Comments
9+ hours

Result highlights

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The story

One of Brazil’s largest omnichannel retailers serves over 100 million customers through more than 1,000 stores and a massive national logistics network.

Processing thousands of daily reviews from diverse channels created a bottleneck, with staff requiring an hour to manually classify just 100...

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Quotes

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The company

Grupo Casas Bahia logo

Grupo Casas Bahia

grupocasasbahia.com.br

Omnichannel retailer of electronics, furniture, and appliances in Brazil.

IndustryRetail
LocationSão Caetano do Sul, SP, Brazil
Employees10K-50K
Founded2010

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