AI case study

Grupo Casas BahiaCustomer feedback analysis

Classifying 100 comments took an hour, forcing sampling. Llama 3.3 now sorts every review by issue type to prioritize fixes.

Published

Key results

Annual Operational Savings
~R$480k
Annual Time Savings
4,000+ hours
Saved Per 1k Comments
9+ hours

Result highlights

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The story

Context

One of Brazil’s largest omnichannel retailers serves over 100 million customers through more than 1,000 stores and a massive national logistics network.

Challenge

Processing thousands of daily reviews from diverse channels created a bottleneck, with staff requiring an hour to manually classify just 100...

Solution
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Quotes

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The company

Grupo Casas Bahia logo

Grupo Casas Bahia

grupocasasbahia.com.br

Omnichannel retailer of electronics, furniture, and appliances in Brazil.

IndustryRetail
LocationSão Caetano do Sul, SP, Brazil
Employees10K-50K
Founded2010

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

Grupo Casas Bahia's Customer feedback analysis is part of this use case:

Data Intelligence
66 case studies(+240% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
3.4Moderatewithin Customer Service

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