AI case study

Euronics ItaliaVirtual shopping assistant

Online shoppers lacked guidance to navigate 26,000 appliances. An AI agent now matches natural queries to technical specs, driving sales.

Published|3 weeks ago

Key results

Conversion Rate Increase
53%
Click-Through Rate
7%

Result highlights

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The story

Context

A consumer electronics retail network, part of Europe's largest retail group, uniting over 350 Italian stores with a complex omnichannel catalog of 26,000 SKUs.

Challenge

While in-store sales associates provided expert guidance that drove a category-leading 65% Net Promoter Score, this signature excellence was missing...

Solution
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Scope & timeline

  • 15-week deployment time for AI agent
  • 8,000+ customer conversations handled by AI agent

Quotes

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The company

Euronics Italia logo

Euronics Italia

euronics.it

Retailer of consumer electronics, household appliances, and digital technology.

IndustryRetail
LocationMilan, Italy
Employees251-1K
Founded2001

The implementation partner

Storm Reply logo

Storm Reply

reply.com
Role in this case study

Partnered with Euronics Italia to build and deploy its AI agent, Ronics, in 15 weeks.

IndustryTechnology
LocationTurin, Italy
Employees10K-50K
Founded1996

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Euronics Italia's Virtual shopping assistant is part of this use case:

Conversational Commerce
40 case studies(+35% YoY)
Proven impact?
LowModerateVery Strong
6.9Strong
6.4Strongwithin Retail

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