Key results
Monthly Workflows
1.1M
Leads Handled
30%
Annual Appointments
12k
Result highlights
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The story
A homebuilder operating across 30 states receives tens of thousands of weekly leads while managing 50 divisions with distinct tools and processes.
Nearly 30% of inquiries arrive after business hours when staff cannot respond, risking lost opportunities with motivated buyers. Sales teams also...
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Quotes
“We’re committed to evolving and getting more efficient. There’s a fundamental shortage of attainable homes in this country and we have a responsibility to help however we can.”
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The company
Lennar
lennar.comResidential homebuilder and developer constructing master-planned communities.
IndustryReal Estate & Construction
LocationMiami, FL, USA
Employees10K-50K
Founded1954
Scope & timeline
- 6 weeks from idea to launch
- >50% daily associate adoption