AI case study

LennarSales lead engagement

Staff missed the 30% of leads arriving after hours. AI agents now field 24/7 chats and book tours, prioritizing ready buyers.

Published|4 months ago

Key results

Monthly Workflows
1.1M
Leads Handled
30%
Annual Appointments
12k

Result highlights

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The story

Context

A homebuilder operating across 30 states receives tens of thousands of weekly leads while managing 50 divisions with distinct tools and processes.

Challenge

Nearly 30% of inquiries arrive after business hours when staff cannot respond, risking lost opportunities with motivated buyers. Sales teams also...

Solution
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Scope & timeline

  • 6 weeks from idea to launch
  • >50% daily associate adoption

Quotes

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The company

Residential homebuilder and developer constructing master-planned communities.

IndustryReal Estate & Construction
LocationMiami, FL, USA
Employees10K-50K
Founded1954

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Lennar's Sales lead engagement is part of this use case:

Lead Qualification
22 case studies(-17% YoY)
Proven impact?
LowModerateVery Strong
12.4Very strong
11.3Very strongwithin Sales

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