AI case study

Berkshire Residential InvestmentsLead re-engagement

When prices dropped, catching the right prospect required the right agent to remember. AI handles that now—all 132 communities, all hours.

Published

Key results

Signed Leases
308
Tours Booked
1,072
New Leases
~7%

Result highlights

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The story

Context

A national multifamily owner-operator with more than 40,000 apartment homes across 132 communities.

Challenge

Re-engaging price-sensitive prospects when rents dropped depended entirely on site team members personally remembering which recent visitors had been...

Solution
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Scope & timeline

  • Full 132-community portfolio rollout in ~2 weeks

The company

Berkshire Residential Investments logo

Berkshire Residential Investments

berkshireresi.com

Residential real estate investor and manager.

IndustryReal Estate & Construction
LocationBoston, MA, USA
Employees1K-5K
Founded1966

The vendor

AI automation platform for housing and healthcare communication workflows.

IndustryReal Estate & Construction
LocationNew York, NY, USA
Employees251-1K
Founded2017

Use case

Berkshire Residential Investments's Lead re-engagement is part of this use case:

Lead Qualification
49 case studies(+49% YoY)
Proven impact?
Average
8.7Very strong
8.7Very strongwithin Real Estate & Construction
8.7Very strongwithin Sales

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