AI case study

Sun & Ski SportsDigital sales assistant

Selling skis online required deep expertise. An AI now interviews shoppers 24/7, tripling conversion and ending seasonal hiring cycles.

Published|5 months ago

Key results

Seasonal Hires
0
CSAT Score
90%
vs 68% for human agents
CSAT Improvement
50%

Result highlights

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The story

Context

A fast-growing outdoor retailer operating brick-and-mortar stores across diverse markets, with the majority of annual revenue concentrated in a condensed 3-4 month winter window.

Challenge

Replicating the deep expertise required for complex gear purchases online proved difficult, especially as the brand sought to avoid the intimidating...

Solution
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Quotes

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The company

Sun & Ski Sports logo

Sun & Ski Sports

sunandski.com

Specialty outdoor retailer for skiing, snowboarding, cycling, and running gear.

IndustryRetail
LocationStafford, TX, USA
Employees251-1K
Founded1980

The vendor

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

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