AI case study

NextCustomer support co-pilot

An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.

Published

Key results

Handling Time Reduction
11%
Quality Rating Increase
4 pts
Handling Time Reduction
11%

Result highlights

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The story

Context

A British multinational retailer serves over 10 million customers across 127 countries, handling approximately 653,000 monthly support tickets with 1,700 service professionals speaking 11 languages.

Challenge

A 15-year-old homegrown CRM system struggled with performance, stability, and availability, forcing agents to navigate multiple clicks and up to six...

Solution
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Quotes

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The company

Multichannel retailer of fashion, beauty, and home products.

IndustryRetail
LocationEnderby, Leicestershire, UK
Employees10K-50K
Founded1982

The vendor

AI-powered customer service and employee experience software platform.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees5K-10K
Founded2007

Use case

Next's Customer support co-pilot is part of this use case:

Workplace AI
288 case studies(+214% YoY)
Proven impact?
Average
3.3Typical
3.3Typicalwithin Retail
3.3Typicalwithin Customer Service

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