AI case study

NextCustomer support

Returns and ID checks slowed global support. AI now automates these flows on WhatsApp and voice, matching tone to local markets.

Published|1 month ago

Key results

Resolution Rate
70%
CSAT Score
4.5/5

Result highlights

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The story

Context

A British multinational fashion retailer operating across 83 countries, managing its own label alongside partner brands like Gap and Victoria's Secret.

Challenge

Rapid global expansion required scaling support across diverse markets while maintaining the brand's specific professional yet approachable tone....

Solution
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Scope & timeline

  • AI agent launch in 6 weeks

Use case

Next's Customer support is part of this use case:

Conversational Commerce
45 case studies(-4% YoY)
Proven impact?
6.3Strong
LowModerateStrongVery Strong6.3
5.7Strongwithin Retail
5.8Strongwithin Customer Service

The company

Multichannel retailer of fashion, beauty, and home products.

IndustryRetail
LocationEnderby, Leicestershire, UK
Employees10K-50K
Founded1982

The vendor

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

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