Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
A global sports organization serving over 1.8 billion fans across 189 countries, managing an extensive archive of 30 seasons of match data, 300,000 articles, and 9,000 videos.
Decades of historical and real-time data were scattered across longstanding systems and partner platforms, forcing the organization to deliver the...
“We know that personalization has become increasingly important to Premier League fans with their interests more varied than ever before. Now, we are able to create personalized digital experiences which put each fan in control of the clubs, players, matches, and stories most relevant to them.”
Professional football league and governing body for the English top flight.
Enterprise software, cloud infrastructure, and consumer electronics platform.
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