AI case study

Premier LeagueContent discovery

Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.

Published|5 months ago

Key results

Consumption Increase
~20%

Result highlights

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The story

Context

A global sports organization serving over 1.8 billion fans across 189 countries, managing an extensive archive of 30 seasons of match data, 300,000 articles, and 9,000 videos.

Challenge

Decades of historical and real-time data were scattered across longstanding systems and partner platforms, forcing the organization to deliver the...

Solution
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Quotes

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Use case

Premier League's Content discovery is part of this use case:

Personalization
51 case studies(+119% YoY)
Proven impact?
LowModerateVery Strong
6.0Strong
3.2Moderatewithin Entertainment
3.4Moderatewithin Marketing

The company

Premier League logo

Premier League

premierleague.com

Professional football league and governing body for the English top flight.

IndustryEntertainment
LocationLondon, UK
Employees251-1K
Founded1992

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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