AI case study

Amaury Sport OrganisationRace storytelling

Millions of fans could only follow frontrunners. Now every rider has a real-time story, refreshed every 2 minutes in four languages.

Published

Key results

Fan Visits Reached
1M+
Stories per 2 Minutes
~200

Result highlights

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The story

Context

The organizer of the Tour de France, the largest yearly sporting event in the world, overseeing a global portfolio of major cycling and sporting competitions across multiple countries.

Challenge

Race broadcasts focus on frontrunners and prominent riders, leaving fans of lesser-known cyclists with no way to follow their favorites or understand...

Solution
Unlock full story

Quotes

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The company

Amaury Sport Organisation logo

Amaury Sport Organisation

letour.fr

Sports event organizer behind major events including the Tour de France and Dakar Rally.

IndustryEntertainment
LocationIssy-les-Moulineaux, Île-de-France, France
Employees251-1K
Founded1992

The implementation partner

Capgemini logo

Capgemini

capgemini.com
IndustryProfessional Services
LocationParis, France
Employees100K+
Founded1967

Use case

Amaury Sport Organisation's Race storytelling is part of this use case:

Content Creation
61 case studies(-17% YoY)
Proven impact?
Average
4.2Typical
4.2Typicalwithin Marketing

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