AI case study

ChimeTV ad production

Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.

Published

Key results

Cost Reduction vs Traditional
5x
Members Processed
85+

Result highlights

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The story

Context

Fee-free digital banking platform with over 10 million members, producing member testimonial-driven national TV campaigns for four years.

Challenge

Leadership approved a concept to showcase nearly 100 real members in a grid end card, but member-submitted photos arrived with wildly inconsistent...

Solution
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Quotes

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The company

Neobank offering fee-free checking, savings, and credit building services.

IndustryFinancial Services
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2013

The vendor

Generative AI platform for professional video creation and world simulation.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2018

Use case

Chime's TV ad production is part of this use case:

Video Production
26 case studies(-14% YoY)
Proven impact?
LowModerateVery Strong
3.7Moderate
3.8Moderatewithin Marketing

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