AI case study

World RugbyMatch insights

Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.

Published

Key results

AI Insights Generated
1,521
Insights per Game
65+

Result highlights

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The story

Context

The global governing body for rugby, overseeing a sport where women's participation is surging worldwide and record audiences are tuning in for marquee tournaments.

Challenge

Fan research showed 70% of global fans wanted real-time player performance metrics and live conditions during matches, but the sport's complex data...

Solution
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Quotes

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The company

World Rugby logo

World Rugby

world.rugby

International governing body for rugby union worldwide.

IndustryEntertainment
LocationDublin, Ireland
Employees251-1K
Founded1886

The implementation partners

Partner 1 of 2
Capgemini logo

Capgemini

capgemini.com
IndustryProfessional Services
LocationParis, France
Employees100K+
Founded1967
Partner 2 of 2
Stats Perform logo

Stats Perform

statsperform.com
Role in this case study

Delivered live Opta match data and helped Capgemini design and build TryZone IQ for World Rugby.

IndustryEntertainment
LocationChicago, IL, USA
Employees1K-5K
Founded1981

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com
ROLE IN THIS CASE STUDY

Provided Amazon Bedrock for hosting generative AI models used in the TryZone IQ platform.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

World Rugby's Match insights is part of this use case:

Data Intelligence
65 case studies(+233% YoY)
Proven impact?
LowModerateVery Strong
4.4Moderate
1.4Lowwithin Entertainment
8.1Very strongwithin Marketing

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