Decades of archive footage, each clip taking 1–2 hours to hunt and cut. AI now tags players and moments — from idea to content in minutes.
The national governing body for rugby union in New Zealand, managing the globally recognized All Blacks and Black Ferns brands with millions of fans worldwide, the majority living outside New Zealand.
International fans had few direct touchpoints with the brands beyond broadcast windows, and fan data was scattered across ticketing systems,...
“AWS has given us the tools to better understand our fans and reach them with the right content at the right moment. Whether it’s understanding who's engaging with our D2C platform or producing a promo clip for Rugby's Greatest Rivalry Tour within minutes of an idea, we're operating differently. We're working at a pace and scale that simply wasn't possible before.”
Governing body for rugby union in New Zealand.
Cloud computing platform and on-demand infrastructure services.
New Zealand Rugby's Video content creation is part of this use case:
Related implementations across industries and use cases
Player data scattered across systems; every insight required manual work. Now coaches query 1,000+ data points per match in plain language.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
A 5-person team spent months prepping thousands of episodes. Now, AI generates multilingual subtitles and posters, cutting work to days.
Traditional fantasy productions lock up hundreds of staff for two years. Ninety people delivered 30 episodes in 4 months—while it broadcast.
Complex headcount reporting meant tedious manual data slicing. Now, HR uses AI prompts to instantly generate CFO-ready talent insights.
Answering 'mediums or hards?' once meant pulling an engineer for minutes. Now the whole field's tire feedback surfaces in a chat query.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Decades of archive footage, each clip taking 1–2 hours to hunt and cut. AI now tags players and moments — from idea to content in minutes.
The national governing body for rugby union in New Zealand, managing the globally recognized All Blacks and Black Ferns brands with millions of fans worldwide, the majority living outside New Zealand.
International fans had few direct touchpoints with the brands beyond broadcast windows, and fan data was scattered across ticketing systems,...
“AWS has given us the tools to better understand our fans and reach them with the right content at the right moment. Whether it’s understanding who's engaging with our D2C platform or producing a promo clip for Rugby's Greatest Rivalry Tour within minutes of an idea, we're operating differently. We're working at a pace and scale that simply wasn't possible before.”
Governing body for rugby union in New Zealand.
Cloud computing platform and on-demand infrastructure services.
New Zealand Rugby's Video content creation is part of this use case:
Related implementations across industries and use cases
Player data scattered across systems; every insight required manual work. Now coaches query 1,000+ data points per match in plain language.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
A 5-person team spent months prepping thousands of episodes. Now, AI generates multilingual subtitles and posters, cutting work to days.
Traditional fantasy productions lock up hundreds of staff for two years. Ninety people delivered 30 episodes in 4 months—while it broadcast.
Complex headcount reporting meant tedious manual data slicing. Now, HR uses AI prompts to instantly generate CFO-ready talent insights.
Answering 'mediums or hards?' once meant pulling an engineer for minutes. Now the whole field's tire feedback surfaces in a chat query.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.