AI case study

Augusta National Golf ClubLive sports insights

Decades of shot data, too slow to surface live. Now 49 AI agents deliver context to 17M patrons as each shot lands.

Published

Key results

Shots Into Insights
20k

Result highlights

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The story

Context

An annual major golf championship with 50+ years of proprietary tournament video archives, 200k+ tracked shots since 2016, and 17 million patrons following the event through digital platforms worldwide.

Challenge

Patrons expect real-time insights delivered as each shot lands, with no tolerance for lag during live play. The challenge was converting decades of...

Solution
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The company

Augusta National Golf Club logo

Augusta National Golf Club

masters.com

Private golf club and host of the Masters Tournament.

IndustryEntertainment
LocationAugusta, GA, USA
Employees251-1K
Founded1932

The vendor

Enterprise technology and consulting for cloud computing, AI, and business solutions.

IndustryTechnology
LocationArmonk, New York, United States
Employees100K+
Founded1911

Use case

Augusta National Golf Club's Live sports insights is part of this use case:

Content Creation
31 case studies(+38% YoY)
Proven impact?
LowModerateVery Strong
5.5Strong

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